![]() However, McDonald's has been explicit in saying they're not taking direct inspiration from or copying any other brand. McDonald's just released three new chicken sandwiches this month - one of which looks and even tastes similar to Chick-fil-A's original sandwich. Wendy's also came out with a new chicken sandwich, though theirs is more traditional with lettuce and tomato, in addition to pickles. KFC's new chicken sandwich follows a similar pattern with a fried chicken breast, pickles, and the choice of either mayo or spicy sauce. They will try the food, but when you tell them it's not from Chick-fil-A they'll say, 'Well, I think it's great but I'm not going to buy it because I am a Chick-fil-A consumer.' There are a certain number of consumers who are not going to go to McDonald's for a chicken sandwich because they go to Chick-fil-A." Other chains want in, tooīurger King, KFC, Wendy's, and other chains have all released or begun testing new chicken sandwiches in the past year, and many of them are also Southern-style, just like the Popeyes and Chick-fil-A offerings.īurger King's hand-breaded original crispy chicken sandwich, which the chain is testing in select locations, appears to feature a fried chicken breast, pickles, and a mayonnaise-like sauce. "I've sat in panels when I was doing chicken work. "Chick-fil-A has very strong brand loyalists," Haracz said. According to Edison Trends, Chick-fil-A received more online chicken sandwich delivery orders than any other brand, cornering 45% of the total online order market share in December 2020. Following its release, Popeyes' earning reports shed even more light on how successful the chicken sandwich was for the chain. It was then that followers of the fast-food industry - and lovers of fast food, in general - realized the power that a new menu item, and more specifically a chicken sandwich, could have. Customers even resorted to violence to get their hands on one. In just two weeks, the sandwiches were sold out completely and didn't return for months. It became so popular that many employees worked 60-hour weeks to fulfill orders. When Popeyes introduced a new fried chicken sandwich in August 2019, the chain could never have imagined the chaos that would ensue. The chicken sandwich war has gotten increasingly competitive since the launch of Popeyes' famous fried chicken sandwich In the past year alone, seven fast-food chains have experimented with or released a new chicken product, and more specifically, chicken sandwiches. It often indicates a user profile.įor fast-food chains working tirelessly to emerge from the coronavirus pandemic with a strong customer base and an even stronger financial position, one thing is for certain: The bird is the word.įrom Chick-fil-A to Taco Bell and McDonald's, new chicken offerings have been a focus for every brand, even if they're not typically chicken restaurants. Account icon An icon in the shape of a person's head and shoulders. ![]()
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